Against the backdrop of Covid-19, the changing shape of markets and global value chains, the redefinition of risks and the focus resilience, we face a fundamental question: how can we all work together to create the required zero pollution transformation while rebuilding our economies to support societies to thrive? This question was central to the discussion at a joint event organised as part of the EU Green Week 2021 by ACCA, the IIRC & SASB (Value Reporting Foundation).